CRO and landing pages
Find where paid traffic leaks before it becomes revenue
Media findings stop at the click. ABP.Marketing crawls the pages your spend actually lands on and reports the friction between the ad and the verified outcome, ranked by the spend flowing through each page.
Spend-ranked pages
Effort follows the money
Message match
Ad, keyword and page promise
Form friction
Fields, validation, mobile
Tracking integrity
Duplicates and unmapped events
Decorative scene description: connected terrain zones for paid media, SEO and GEO, conversion rate optimisation and revenue outcomes send data streams into a central ABP.Marketing intelligence core.
Value
What changes for your team in the first month
Each claim below maps to a surface in the product and to a record you can open.
Work the pages your budget actually lands on
Destination URLs are ranked by live paid spend, so the first page you fix is the one absorbing the most money.
Spend joined to page from connected ad accounts
Find the leak between the click and the sale
Message match, form friction, speed, layout stability and broken destinations are captured in one crawl and tied to verified outcomes for that page.
Rendered snapshot stored with each finding
Hand developers a specific, evidenced task
Findings become page work items with the snapshot, the spend context and the assumption set attached — no rewriting the case for the client.
Work item links back to the originating finding
Page intelligence
What the system actually does
- Destination pages ranked by spend, so effort goes where the money lands.
- Message match between ad copy, keyword intent and the page's primary promise.
- Form friction: field count, required fields, validation traps and mobile behaviour.
- Speed and layout stability signals captured during the crawl.
- Tracking integrity on the page: missing tags, duplicate events and unmapped conversions.
- Broken or redirected destinations that are still receiving live paid traffic.
Capabilities
Built as a governed workflow, not a dashboard
Every capability produces an auditable record: what was observed, what it was compared against, what was proposed and what happened next.
Crawl
Destination coverage
Every active destination URL across connected ad accounts is crawled on a schedule, with the snapshot stored alongside each finding.
Impact
Leakage estimates
Estimated recoverable outcomes are modelled from the page's own traffic and verified conversion rate, with the assumptions displayed.
Handover
Actionable work items
Findings become specific page tasks with the evidence attached, ready for your build team or the client's developer.
Demo
Leakage sized from the page's own numbers
Every CRO finding shows the spend flowing through the page, the observed friction and a modelled recovery range with its assumptions.
Finding — landing page leakage
Illustrative interface- Destination
- /lp/quote-request
- Paid spend routed (30 days)
- $9,240
- Verified outcomes
- 38
- Observed friction
- 11 form fields · 4 required · no mobile keyboard types
- Tracking fault
- Duplicate conversion event on submit
- Estimated monthly recovery
- $1,200 – $2,600
- Output
- Page work item · no site changes made
Estimate. Assumes stated uplift band and unchanged traffic mix.
Evidence model
Every finding shows its working
- Snapshot
- Rendered page state and captured signals at crawl time.
- Spend link
- Spend and sessions routed to the page in the analysis window.
- Outcome link
- Verified outcomes recorded for that page in the same window.
- Assumptions
- Uplift assumptions listed explicitly on every estimate.
Boundaries
What we will not claim
- We do not modify client websites automatically.
- We do not claim a conversion-rate uplift as a guaranteed result.
- Findings that rely on thin traffic are marked low confidence rather than hidden.
- Crawls are rate limited and identifiable in your server logs.
Objection handling
Objections, answered directly
See it against your own accounts
Connect a read-only workspace and we will walk the Outcome Graph, the reconciliation and your first findings with you.