For in-house teams
Report marketing in the same language as finance
Internal teams are asked for revenue and margin, then handed dashboards full of platform conversions. ABP.Marketing reconciles the two and keeps a record of every change made to your accounts, whoever made it.
Use cases
What in-house teams run on ABP.Marketing
Finance alignment
Verified revenue and gross profit
Margin inputs and system-of-record rules produce a profit view your finance team recognises.
Agency oversight
Change control on your accounts
Every proposal, approval and execution is recorded, so you can see exactly what your agency changed and why.
Multi-location
Location-level performance
Compare locations on verified bookings and revenue, and find the sites where demand is being lost.
Tracking
Measurement integrity
Tracking gaps, duplicate events and unmapped conversions are surfaced as findings with the affected pages.
Efficiency
Waste recovery
Zero-outcome spend is identified per channel with the exact objects responsible.
Speed
Approvals on mobile
Material changes can be reviewed and approved from your phone, with the evidence attached.