Paid media
Waste detection that names the object, the rule and the evidence
ABP.Marketing reads campaign structure, spend, pacing, search terms, placements, creative fatigue and conversion mapping across your ad accounts, then reports where money leaves without producing verified outcomes.
Zero-outcome spend
Named objects, not channel averages
Pacing risk
Under- and over-delivery, daily
Structural faults
Mapping, negatives, disapprovals
Profit comparison
Scored on verified gross profit
Decorative scene description: connected terrain zones for paid media, SEO and GEO, conversion rate optimisation and revenue outcomes send data streams into a central ABP.Marketing intelligence core.
Value
What changes for your team in the first month
Each claim below maps to a surface in the product and to a record you can open.
Stop paying for objects that never convert
Zero-outcome spend is isolated down to the keyword, placement, audience and creative, with the observation window and the verified outcome count attached.
Each finding opens the rows it was derived from
Catch pacing drift while the month can still be saved
Budgets are tracked daily against plan, so under-delivery is raised as an opportunity rather than discovered in the month-end report.
Pacing state recalculated on every completed sync
Give strategists decisions instead of pivot tables
Findings arrive quantified and ranked, so a strategist's hour goes into judgement and client conversation, not exports.
Every finding carries an impact range and confidence
Detection
What the system actually does
- Zero-outcome spend by campaign, ad group, keyword, placement and audience over a defined window.
- Pacing risk against monthly budget, including under-delivery that quietly loses volume.
- Search term and placement waste, with the exact terms and the spend attached.
- Structural faults: conflicting targeting, missing negatives, broken conversion mapping, disapproved assets.
- Creative fatigue detected from frequency and engagement decay rather than gut feel.
- Channel comparison scored on verified gross profit, not platform-reported conversions.
Capabilities
Built as a governed workflow, not a dashboard
Every capability produces an auditable record: what was observed, what it was compared against, what was proposed and what happened next.
Findings
Quantified opportunities
Each finding carries an estimated impact range, assumptions, confidence, data quality and the records used to reach it.
Proposals
Typed action proposals
Budget shifts, bid changes, negative keywords, pausing and status changes become typed proposals bound to a specific object set and value.
Guardrails
Spend exposure limits
Every proposal declares its spend exposure. Policy decides whether it needs approval, and caps how much can change per day.
Demo
A finding names the object, the rule and the money
This is the shape of a paid media finding inside ABP.Marketing. The numbers shown are an illustration of the format, not a client result.
Finding — zero-outcome spend
Illustrative interface- Object
- Ad group · Brand — Exact
- Spend in window (28 days)
- $4,180
- Verified outcomes
- 0
- Rule
- Zero verified outcome above spend floor
- Estimated monthly impact
- $3,100 – $4,200
- Proposed action
- Pause ad group · reversible
- Policy route
- Client approval required — spend exposure above cap
Range, not a guarantee. Assumes current pacing and no seasonality shift.
Evidence model
Every finding shows its working
- Object set
- Exact account, campaign and entity IDs affected by the proposal.
- Window
- Observation period and comparison period used by the rule.
- Preview
- Provider preview or validate-only request where the API supports it.
- Receipt
- Immutable record of the request, response and verification read.
Boundaries
What we will not claim
- No change is sent to a provider without an approved or policy-authorised proposal.
- No execution can exceed the authorised object set, values, spend exposure or expiry.
- Status is only 'Executed' after the provider accepted the request.
- Status is only 'Verified' after a follow-up read confirmed the resulting state.
Objection handling
Objections, answered directly
See it against your own accounts
Connect a read-only workspace and we will walk the Outcome Graph, the reconciliation and your first findings with you.