Platform overview
A control centre for verified outcomes and governed action
ABP.Marketing connects live advertising, analytics, ecommerce, CRM and website data, reconciles what platforms claim against what your business verified, and turns the difference into evidence-backed work that can be executed safely.
Detect
Continuous analysis across every workspace
Prove
Lineage, confidence and impact ranges
Approve
Policy routing with expiry
Verify
Follow-up reads and rollback
Decorative scene description: connected terrain zones for paid media, SEO and GEO, conversion rate optimisation and revenue outcomes send data streams into a central ABP.Marketing intelligence core.
Value
What the platform is actually for
Three outcomes, each backed by a surface you can open and a record you can export.
One reconciled version of the truth
Advertising, analytics, ecommerce, CRM and website data land in a single Outcome Graph where platform claims and verified outcomes are stored separately and compared openly.
Every metric card names its sources and freshness
Work that arrives already proven
Detection runs continuously and produces findings with lineage, confidence and a modelled impact range, so the queue your team opens is ranked by evidence rather than by opinion.
Findings link to the rows they were derived from
Execution your client can audit
Typed actions pass a policy engine, route to the right approver, execute inside bounds and are verified by a follow-up read with rollback available.
Immutable receipt per execution
Operating loop
Nine stages, each with an artefact
- 01
Observe
- 02
Detect
- 03
Prove
- 04
Propose
- 05
Approve
- 06
Preview
- 07
Execute
- 08
Verify
- 09
Learn or roll back
Demo
A morning in the Command Centre
Portfolio triage answers one question first: which client needs a human today, and why.
Command Centre — portfolio triage
Illustrative interface- Workspaces monitored
- 24
- Needs a human today
- 3
- Open findings
- 61
- Identified monthly opportunity
- $38,400 – $52,100
- Pending approvals
- 7 · 2 expiring today
- Autopilot exposure used
- 34% of daily cap
- Unhealthy connections
- 1 · token refresh failed
Sum of open finding impact midpoints. An estimate, not booked revenue.
Surfaces
What your team works in every day
Each surface is built around a decision, not a chart library.
Command Centre
Which clients need attention right now
Managed spend, verified revenue and gross profit, identified opportunity, pending approvals, autopilot exposure and unhealthy connections in one prioritised queue.
Client workspace
One account, end to end
Outcomes, paid media, SEO and GEO, CRO and opportunities for a single client, all reading from the same reconciled data.
Approval Centre
Decisions with the evidence attached
Each proposal shows the finding, the bounded change, the spend exposure, the expiry and who else must approve.
Executions
Receipts, verification and rollback
Immutable records of what was sent, what the provider returned, what the verification read found and whether a rollback was applied.
Growth Agent
Answers that cite records
Ask about a client, a channel or a variance. Answers reference the underlying rows; the agent never invents source-of-truth figures.
Client portal
White-labelled visibility
Clients see their reports and approve their own material changes under your branding and your domain.
Honesty rules
What the product refuses to do
These constraints are enforced in the system, not just in the marketing copy.
- No source shows as connected until a server-side token exchange and a provider read both succeed.
- No action shows as executed until the provider accepted the request.
- No result shows as verified until a follow-up read confirms the intended state.
- No estimate is described as guaranteed revenue.
- No delayed provider reporting is labelled real time.
- No language model holds credentials, database access or a generic provider call tool.
Objection handling
Objections, answered directly
Walk the loop on your own accounts
We connect a read-only workspace with you and show detection, reconciliation and an approval end to end.